I’m Anatoliy Dovgun

Full stack WordPress Agentic Engineer

I’m

I build architectural solutions for business on the WordPress ecosystem, using modern tools and following best practices and standards.

I build open-source tools for the community.

I write practical learning materials and real case studies.

I create interactive terminals, IDEs and wizards for learning WordPress.

Values

Family · Peace · Respect · Nature
Reason · Clarity · Unity

Projects

  • High-load community content platform High-load media platform for a worldwide community, rebuilt from a page builder with SEO-safe migration, YouTube API and Elasticsearch search.
  • B2B wholesale portal B2B wholesale portal on WooCommerce with two-way CRM integration, legal entities with their own contracts and prices, delivery and vendor analytics.
  • Multi-vendor SaaS eCommerce platform Dozens of retailer stores in Canada and the USA on a multi-vendor SaaS eCommerce platform, with custom brand design and POS and inventory sync.
  • Services booking marketplace Marketplace for booking nanny services with vendor accounts, availability calendars, multi-point travel pricing and deep Zoho CRM integration.
  • Job board platform Job board with a unique design, role categorization, advanced filtering and a resume submission flow.
  • Apartment hotel booking platform Booking platform for two apartment hotels in Tallinn, synced with the property management system through its API, with online reservations and payments.
  • Paid content platform Redesign of a leading sports news platform in the USA with paid membership, Stripe and PayPal, ad placements and a daily audience grown to tens of thousands.
  • Multilingual solar company redesign Redesign and restructuring of a solar energy company website: multilingual, multifunctional, optimized for local (GEO) search and AI search.
  • Business centre website Multilingual platform for a regional enterprise centre in Estonia: event calendar, subscriptions by lead type and custom WPBakery add-ons.
  • News platform migration from MongoDB Migrated a multi-author news platform from MongoDB to WordPress and set it up for high traffic.
  • High-load investment platform Support and optimisation of a high-traffic investment platform on multisite, with financial aggregator integrations and security hardening.
  • Performance optimization with deep profiling Technical performance optimization with deep profiling: all processes optimized, reaching maximum scores both internally (code, database, processes) and externally with an additional caching layer.
  • Venture fund website with portfolio Website for a venture fund with a portfolio showcase, built on Full Site Editing and optimized for a representative, fast experience.
  • LMS for universities and schools on Multisite Back-end development of an LMS for universities and schools on WordPress Multisite: built the lessons schedule and the journal of evaluations (grade book) modules.
  • SaaS platform: performance & security CX/VoC research platform: performance optimization and security hardening.
  • Multilingual landing for a niche specialist Representative landing page for a niche specialist: multilingual, laconic design focused on credibility.
  • Headless construction company site with mobile admin Headless website for a construction company. The team runs the whole site from their phones — full administration from a mobile device. Representative design and maximum adaptation to the local market.
  • Software company site with industry landing pages Multilingual website of a software development company (IoT, mobile, web), optimized for performance, with specialized landing pages per service (IoT, mobile, web, UI/UX, QA, dedicated teams) and per industry (fintech/legal automation, agritech, education, e-commerce, beverage).
  • Multi-clinic dental website Dental network website: custom design, doctor profiles, procedures, booking integration, multilingual.
  • CPA firm website Corporate website with refined design and clear, informative content.
  • Appliance store with warehouse sync WooCommerce appliance store with attributes, filtering, category structure, checkout and delivery, and product sync from a third-party warehouse.
  • Registration service landing Landing page with a unique design and smooth animations for a state registration service.
  • Culinary portal with Recipe schema Culinary portal with various services for users and Schema.org Recipe markup for rich results in search.
  • Dental clinic booking with CRM integration The site itself is a regular Elementor build; the value is in the business logic: an online booking system on the 4WP Booking plugin, integrated with the clinic's ClinicCards CRM, plus lead generation and local market optimization.
  • Contractor lead generation Contractor website with clear services, trust signals and a lead-gen contact flow.
  • Leasing calculator Corporate site with a unique design and a leasing calculator built on multiple selection criteria.
  • Real estate developer catalog Developer property catalog with structured categories and advanced filtering.
  • Recruitment agency portal Recruitment agency portal on WordPress with custom API integration into the corporation's internal system and a JavaScript frontend.
  • Online photo frame builder Online builder for photo frames and photo series, with image upload and storage through Filestack and AWS.
  • FSE Gutenberg site with pattern preinstall Full Site Editing build with custom Gutenberg blocks, preinstalled front-end patterns and content sorting.
  • Accounting firm website Representative site on the core Gutenberg builder with custom blocks.
  • Gardening tools store WooCommerce store with structured categories and product-specific attributes.
  • Agency studio website Studio website with ACF-driven content, rich animations, landing pages per direction and a curated portfolio.
  • Multilingual corporate site with map Corporate site with multilingual support, content patterns and an interactive map.
  • Lead generation with HubSpot Lead generation site with HubSpot integration, a structured contact form and Calendly scheduling.
  • Manufacturer WooCommerce store Manufacturer e-commerce with custom solutions, performance optimization and an improved WooCommerce flow.
  • Corporate redesign with integrations Corporate redesign for an investment company on Gutenberg ACF blocks and FSE, with animated blocks, video, job board and tracking integrations.
  • Certification workflow system Certification workflow with complex document submission logic, plus performance, refactoring and new features.
  • Knowledge base with learning path Knowledge base with learning paths on a block theme: theme.json, custom patterns, React blocks, TypeScript search and filtering.
  • B2B corporate site with presence map B2B corporate website with a custom map of where the business operates (plants and offices), a company timeline and business directions.
  • Venture capital website VC firm website with bold messaging, founder-first focus and a clear contact/subscribe flow.
  • FSE WooCommerce store Custom WooCommerce store with advanced filtering, wishlists and personalized recommendations.

Experience

  • CitrusDev WordPress Full stack Engineer Full-time Sep 2025 – Present
    Remote
    Details Stack PHP, JavaScript, React, Gutenberg, Zoho CRM

    Marketplace and app-level features for international clients, including a services marketplace with bookings.

    Responsibilities

    • Build marketplace features and app-level functionality.
    • Develop booking logic for services.
    • Support end-to-end operations through CRM integration.

    Technical solutions

    • Implemented complex booking logic.
    • Integrated WordPress with Zoho CRM.
    • Built React-based UI parts and Gutenberg blocks.
  • Wetelo, Inc. Full Stack Developer Partnership Mar 2017 – Present
    Remote
    Details Stack PHP, WordPress, Gutenberg, Tailwind, REST API, HubSpot, Headless

    International software development company. Lead full-stack WordPress development for Wetelo projects: custom builds, integrations and headless setups.

    Responsibilities

    • Lead WordPress development on client projects.
    • Take part in architecture discussions.
    • Deliver integrations with external services and CRM (HubSpot).

    Technical solutions

    • Built custom WordPress plugins for client business logic.
    • Implemented headless setups where the project needed them.
    • Integrated identity verification (SumSub) for a venture group website.
  • 4WP.dev Founder, Full Stack Developer Entrepreneur 2017 – Present
    On-site, Lutsk, Ukraine
    Details Stack Architecture, WordPress, Gutenberg, FSE, React, REST API, MCP, Composer, GitHub Actions

    Grew out of Dovgun.com in 2017. Own studio and open-source ecosystem of WordPress plugins, plus an educational platform on WordPress architecture and engineering practices.

    Responsibilities

    • Lead client projects from requirements to release.
    • Maintain the 4WP plugin ecosystem (10+ plugins on WordPress.org, dozens on GitHub).
    • Write learning materials and case studies on OOP, SOLID, DDD and WordPress hooks.

    Technical solutions

    • Designed a modular plugin architecture with shared services between plugins (4wp-bundle).
    • Built 4WP-Booking as a domain-driven booking platform with pluggable calendar providers.
    • Built 4WP Headless App: React front end on WordPress, AI-ready tooling.
    • Started MCP / Abilities API integration across 4WP plugins (AI workflow automation).
  • OSKI Solutions Full Stack Engineer Full-time Jan 2025 – Aug 2025
    Israel, Remote
    Details Stack PHP, WordPress, Gutenberg, ACF, Docker, Composer, Elasticsearch, caching

    High-load content platform and newsletter for a large community: articles, video, podcasts, guest contributions and curated book lists.

    Responsibilities

    • Develop features on a high-traffic WordPress platform.
    • Keep the content build system and architecture maintainable.
    • Improve performance of existing systems.

    Technical solutions

    • Built search and filtering for content discovery (Elasticsearch).
    • Worked with the caching layer to keep the site fast under heavy traffic.
    • Extended the content system with ACF and Gutenberg blocks.
  • Uprisun Tech UA Full Stack Engineer Full-time Jan 2024 – Jan 2025
    Remote, USA
    Details Stack WordPress, Gutenberg, WooCommerce, React, LMS, External API, Zoho

    Platform for installers and companies deploying renewable energy solutions.

    Responsibilities

    • Build the installers portal with recommended equipment flows.
    • Deliver an LMS for staff training.
    • Integrate the site with the back-office system.

    Technical solutions

    • Built a credit calculator for installation financing.
    • Built an interactive US states map with analytics dashboards.
    • Developed custom Gutenberg blocks and Zoho integrations.
  • Xicay Full Stack WordPress Developer Full-time May 2021 – Jan 2025
    Remote, USA
    Details Stack PHP, WordPress, ACF, Gutenberg, React, WooCommerce, REST API

    Full-stack WordPress development for a distributed product team: corporate sites, paid content platforms, stores.

    Responsibilities

    • Build and maintain custom themes and Gutenberg blocks.
    • Implement WooCommerce features.
    • Own performance improvements and cross-browser QA.

    Technical solutions

    • Built a paid content platform with memberships, subscriptions and payment gateways.
    • Delivered React-based UI components.
    • Integrated sites with existing APIs; job-board integration for a corporate site.
  • Voolar Creative WordPress Developer Per project Jan 2022 – Mar 2024
    Estonia, Remote
    Details Stack PHP, WordPress, ACF Pro, WPBakery, WPML, CF7, REST API

    Creative agency: booking systems, event registration and multilingual corporate sites.

    Responsibilities

    • Lead development on agency projects (team lead on two of them).
    • Coordinate front-end and back-end developers.
    • Support and finish projects built on ACF.

    Technical solutions

    • Built an apartment booking system integrated with Bidrento CRM (availability, tenants, rental agreements, two payment systems).
    • Built an event registration system with custom WPBakery add-ons.
    • Integrated leads export to Google Sheets and Smaily email marketing.
  • WPin123.com WordPress Developer Full-time Apr 2019 – Jun 2023
    Israel, Remote
    Details Stack PHP, WordPress, Gutenberg, WooCommerce, MySQL, jQuery, Elementor, WPBakery, ACF Pro, Firebase

    Long-term remote client work: business websites, online stores, marketplaces and niche solutions.

    Responsibilities

    • Develop custom client solutions.
    • Support and extend existing projects and online stores.
    • Coordinate releases with stakeholders.

    Technical solutions

    • Built WooCommerce stores with custom product grouping, brand pages and CPT search.
    • Integrated databases with applications (Firebase).
    • Improved performance and UX with iterative updates.
  • Eddy LMS Back-end WordPress Developer Project Mar 2020 – Oct 2020
    Ukraine, Remote
    Details Stack WordPress Multisite, PHP, AJAX, jQuery, Postman

    LMS for universities and schools.

    Responsibilities

    • Develop back-end modules on WordPress Multisite.

    Technical solutions

    • Built the lessons schedule module.
    • Built the journal of evaluations module.
  • EOI.co.il Full Stack WordPress Developer Full-time Jan 2018 – Mar 2020
    Israel, Remote
    Details Stack PHP, WordPress, WooCommerce, REST API, Salesforce, Postman

    Projects from corporate sites to travel and real estate portals, plus online marketplaces with CRM integrations.

    Responsibilities

    • Own end-to-end delivery of client projects.

    Technical solutions

    • Built marketplaces with CRM integration (Salesforce).
    • Built travel and real estate portals.
  • 8Guild WordPress Developer Freelance Apr 2018 – Jan 2019
    Remote
    Details Stack WPCS, WordPress, WPBakery, Theme development, Docker, Git, Bitbucket

    Maintained a portfolio of six premium WordPress themes on ThemeForest, including award-winning themes built on WPBakery with pre-installed demo content.

    Responsibilities

    • Maintained six premium themes and shipped regular micro-releases.
    • Added new features: icon sets, templates, content blocks.
    • Handled customer support through the ticket system.

    Technical solutions

    • Extended WPBakery-based themes with new elements and page templates.
    • Maintained one-click demo imports for each theme.
    • Worked in a Docker-based development environment with Git (Bitbucket) automated release flow.
  • WebTeam.studio CEO Own studio 2016 – 2017 Details Stack WordPress, PHP, Scrum, Team leadership, Client communication

    A small web studio (4–7 people) that built websites and web solutions for business, from the first conversation with the Client to launch.

    Responsibilities

    • Talked to Clients directly: understood the request, proposed a solution, agreed scope and price.
    • Led the team as a servant leader: Scrum, full freedom and trust inside the team.
    • Assembled a team with every role a Client project needs: designer, front-end and back-end developers.
    • Stepped into development myself to finish and polish projects.

    Technical solutions

    • Set up an Agile / Scrum process: short sprints, visible progress for the Client at every step.
    • One team, one point of contact: the Client talked to the person who also knew the code.
  • WebKomanda Head of Web Development Full-time Feb 2012 – Dec 2016
    Ukraine
    Details Stack WordPress, PHP, SEO, Delivery management, Team leadership

    A web production company that delivered design, development and promotion as a white-label partner for advertising agencies: the agencies released our work under their own brand. Several offices, more than 20 people, dozens of projects shipped every month.

    Responsibilities

    • Led the development department across several offices.
    • Built the business process end to end: from hiring and setting up workplaces to quality control and delivery to the Client.
    • Took requests from agencies, turned them into specifications and planned the work.
    • Distributed tasks, handled escalations, mentored developers, designers and content specialists.

    Technical solutions

    • Set up a production flow that delivered dozens of projects a month on time and under the agencies' brands.
    • Standardised how design, development and promotion worked together, so every project followed the same steps from brief to release.
    • Delivered WordPress sites, marketplaces and custom web solutions, with SEO and content optimisation included.
  • Dovgun.com Freelancer Freelance May 2009 – Feb 2013 Details Stack PHP, Zend Framework, CodeIgniter, MySQL, HTML, CSS

    Freelance period: diverse projects built in partnership with design agencies, including online radio stations, real estate platforms and sports projects.

    Responsibilities

    • Took development projects from design agencies and delivered them to their Clients.
    • Turned agency designs into working websites and web platforms.
    • Supported and extended projects after launch.

    Technical solutions

    • Built online radio station websites.
    • Built real estate platforms with property listings.
    • Built sports project websites.
    • Developed custom PHP solutions on Zend Framework and CodeIgniter.
  • WestInternetGroup PHP Developer Full-time Jun 2007 – Sep 2008
    Ukraine
    Details Stack PHP, Zend Framework, Smarty, HTML, CSS, JavaScript

    My first web studio: portals, classifieds, business directories and a paid photo stock.

    Responsibilities

    • Worked as a junior and front-end developer.
    • Supported and launched projects, worked directly with Clients.
  • Kreditprombank Senior Network Engineer Full-time 2006 – Jun 2007
    Lutsk, Ukraine
    Details Stack Cisco, Routing, ATM / POS networks, GSM modules

    Network and infrastructure for a bank: branch networking, ATM and POS terminal uptime.

    Responsibilities

    • Maintained Cisco routers and the branch network.
    • Kept ATMs and POS terminals online, including GSM modules for network connectivity.
    • Handled hands-on office IT support, down to refilling printer cartridges 😉
    • Learned to work within the hierarchy and processes of a large financial institution.
  • SoftWest Group Junior PHP Developer Full-time 2004 – 2006
    Lutsk, Ukraine
    Details Stack PHP, HTML, jQuery, Smarty

    First job in IT and first projects in web development: an internal corporate portal for supermarket managers.

    Responsibilities

    • Built my first website: an internal corporate portal for supermarket managers.
    • Developed pages and features with PHP, HTML, jQuery and Smarty.
    • Presented the portal to dozens of supermarket directors.
    • Learned the full web development cycle, from the first page to a working product in real use.

Skills

Architecture & Leadership

methods → approaches → rules → foundation

  • DDD, SOLID, Clean Architecture
  • OOP & Design Patterns
  • Modular system design
  • Team Lead / Head of Development, mentoring
  • Scrum: from requirements to release

Agentic Engineering

people → business → AI as assistant

  • MCP (WordPress Abilities API, MCP Adapter)
  • Multi-agent workflows
  • RAG (site content as a knowledge base)
  • LLM integrations in WordPress
  • AI workflow automation

WordPress & FSE

change this → and this → even everything

  • Theme development
  • Full Site Editing, theme.json
  • Patterns & templates
  • Gutenberg blocks (ACF / React)
  • Multisite
  • WPML / Polylang

Plugin Development

simple → clear → solves the business need

  • Plugin architecture
  • Hooks & filters
  • Modular plugin ecosystems (4WP)
  • WordPress.org standards
  • Open source (WordPress.org, GitHub)

WooCommerce

seller → product → Customer → purchase

  • Marketplaces & multi-vendor
  • Product catalog, filtering & inventory sync
  • B2B pricing
  • Custom cart & checkout
  • Payment & shipping integrations
  • Customer dashboard & analytics

Backend

foundation → data → integrations → tests

  • PHP (OOP)
  • Composer
  • MySQL & query optimization
  • REST API, custom endpoints
  • CRM integrations (Zoho, HubSpot, Salesforce)
  • PHPUnit

Frontend

structure → style → behavior → access

  • HTML architecture & semantic hierarchy
  • SCSS, Tailwind
  • JavaScript, TypeScript
  • React
  • Component-based approach & reusable patterns
  • Accessibility (WCAG / ADA)

Headless

content → API → any frontend → edit in WP

  • Headless architecture & trade-offs
  • REST as headless backend
  • GraphQL (WPGraphQL)
  • Auth & permissions (Application Passwords, JWT, OAuth)
  • Next.js / Vue frontends (React for dashboards)
  • Preview & on-demand revalidation (ISR)

Technical SEO

mark up → track → analyze → improve

  • Schema.org
  • GA4 & events
  • Webmaster tools
  • Metadata & crawlability
  • AI Search Optimization

Profiling & Performance

measure → frontend → app → server

  • Profiling (frontend, WP-CLI)
  • Core Web Vitals
  • Frontend optimization
  • Application cache (wp_cache, transients)
  • Server cache (Redis, Memcached, page cache)

Git & Delivery

commit → check → build → deliver

  • Git, GitHub (PRs, code review)
  • Bedrock (Roots): Composer-based WordPress, .env environments
  • GitHub Actions & webhooks
  • Custom CI/CD for WordPress
  • Server deployment
  • Docker for local development

Human

love → create → grow → enjoy

  • Dad
  • Husband
  • Pet owner
  • Friend
  • Neighbor
  • Colleague

Thoughts

Contact / CV

  • Emailadovgun@gmail.com
  • Phone+380 99 029 3439
  • WhatsApp+380 99 029 3439
  • Viber+380 99 029 3439
  • Telegram@adovgun
  • WP Slack@Anatoliy Dovgun